“To a traditional bartender, their customer has only ever wanted a boozy cocktail. And thus, for better or for worse, mocktails continue to be defined by their proximity to alcohol.”

Drinks That Taste of Seasides and Woodsy Walks
JoAnne Pearce
Edify, June 30, 2026

Illustration by Nick Ross of a woman with pink hair surrounded by multiple arms holding drinks, utensils, and plants, indicating multitasking in social or party settings.

Media

Illustration by Nick Ross, July/August Edify 2026

The logo of Edify, featuring stylized text in black with a playful font.
The logo of Monocle, featuring stylized text in black with a playful font.
The logo of CBC, featuring stylized text in black with a playful font.
Logo for 'The Tomato Food & Drink' featuring stylized text in black.
The logo of Culinaire, featuring stylized text in black.
The logo of Edify, featuring stylized text in black,
The logo of Edify, featuring stylized text in black.
The logo of Global News, featuring stylized text in black.

Eat your greens! Plus: the popularity of non-alcoholic drinks

Segment produced by Sheena Rossiter
The Menu · Monocle Radio
January 17, 2025

Beyond the Buzz: Zero-proof beverages are here to stay

Shelly Boettcher
Culinaire (pg. 18-19)
November, 2024

Spilt brings non-alcoholic culture to Edmonton

Tom Murray
The Edmonton Journal
May 17, 2024

Interview with Matt Galloway, The Current

CBC
May 5, 2024

Around the World in 80 Sips

Areeha Mahal
Edify
April 24, 2025

Spilt Bar: The Proust Questionnaire

The Tomato
January 2, 2025

Sober and Delicious

Steven Sandor
Edify
May 30, 2024

Edmonton’s 1st alcohol-free cocktail bar opening downtown

Produced by Emily Mertz
Global News
May 9, 2024

Crafting connection, one mocktail at a time

Why Edmonton
City of Edmonton
2024

The Fight For A Vibrant Downtown

Ryan Jespersen
Real Talk with Jay Downton & Cheryl Watson
August 13, 2026

COLUMN: What’s Your Favourite?

Nicole Keen
AMA Insider
Spring 2026

Interview with Clare Bonnyman
Radio Active, CBC Edmonton
Dec 31, 2025

JoAnne Pearce pours a clear liquid from a large bottle into a cocktail glass at a bar or restaurant, with a smile on her face.
JoAnne Pearce with short hair wearing sunglasses, holding a pink illuminated "SPIRIT" sign, sitting in front of a neon purple background.
Andrew Paul and JoAnne Pearce sitting at a bar counter with drinks, a cat-shaped ceramic sculpture, and shelves with bottles and plants behind them in a dimly lit bar or restaurant.
A decorated bar or dining counter with glasses, bottles, candles, and small garnish plates, with pink chairs and a teal wall in the background.
Caricature of three people, a woman (JoAnne Pearce) in the center wearing a black polka dot dress holding a cocktail, with two men (Keenan Pascal and Andrew Paul) on either side, against a pink background with the word 'SPILT' partially visible.
A bar with gold and pink upholstered bar stools, hanging wine glasses, and tropical plants, in a stylish nightclub or lounge.
Keenan Pasal in a black t-shirt and cap standing behind a bar with colorful bottles and drinks, surrounded by green plants.
JoAnne Pearce holds an open magazine titled 'What's Your Favourite?' in a dimly lit room with tropical decor and a pink neon sign.

A bubbly new cocktail for new year’s eve

10,000 Mocktail Samples Later: How JoAnne Pearce launched Canada’s first dedicated zero proof bar in Edmonton

Produced by Zachary Fritze
The Wagon & Co. Podcast
July 5, 2026

The Tomato Top 100 2026 - Ceasar’s Ghost Cocktail, Spilt

The Tomato
Mar 5, 2026

A man in a grey blazer and blue shirt standing confidently against a plain white background (Matt Galloway - CBC)
Andrew Paul sips a cocktail from a coupe glass garnished with a lemon wedge.
Claire Bonnyman and JoAnne Pearce smiling and taking a selfie in front of a colorful geometric background.
A clear glass filled with a pink drink and ice cubes, placed on a dark pink surface.
JoAnne Pearce in a white shirt smiling while talking into a black Shure microphone
A screenshot of a video call between JoAnne Pearce and Zachary Fritze